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Green Electrical Sells

by Dan Carazo

Training Green Pros

 Permanent link

Data shows that green building continues to grow faster than any other segment of the U.S. construction market. That fact has made becoming credentialed as a capable and knowledgeable green professional a hot topic.

Based on economic projections for green building to continue growing as a percentage of overall construction, it makes sense for distributors to consider adding LEED credentialed members to their own sales teams. But where to start?

The Green Building Certification Institute (GBCI) is working to answer the growing need for standardized LEED training. GBCI was formed in order to administer certification and credentialing programs related to green building practice. It is GBCI that is working to ensure that the LEED Accredited Professional (LEED AP) program represents a high level credentialing program.

In addition, last year GBCI assumed the responsibility for administering the LEED building certification program for more than 20,000 commercial projects that are seeking verification with the leading green building rating system.

In May 2009, GBCI began testing candidates who wish to pursue the new LEED Green Associate credential, or the new LEED Accredited Professional (AP) Operations and Maintenance (O+M) credential.

Peter Templeton, president of GBCI explained the impact these trained professionals are having. “LEED APs have become a force for change in the building industry. The new LEED Green Associate credential will recognize professionals who possess the core green building knowledge to help bring about market transformation in related disciplines in the workforce.”

Candidates for the new LEED AP O+M credential follow a two-part process with the candidate required to first pass the LEED Green Associate exam as part one to demonstrate general knowledge, and then pass a second exam covering  operations and maintenance specializations.

“This highly specialized credential brings with it a tremendous value at a time when retrofitting our existing building stock is critical to addressing energy dependence and climate change,” said Templeton. Further information is available at www.gbci.org.  

Zach Rose, the CEO of Green Education Services, and himself a LEED AP, LEED Green Associate, is another leader who is working to prepare the architectural, design, engineering and construction fields with well-trained LEED credentialed professionals.

Rose explains some key points about LEED credentialing in his article, “How To: Become a LEED AP with a Specialization in Building Design and Construction” which is posted on the Green Education Services website: www.GreenEdu.com.

Step one to becoming LEED Accredited Professional (AP) is to first become a LEED Green Associate. Candidates wishing to move beyond the Green Associate level are those who will be directly involved with the design, construction or certification process of a green building. 

Ideal backgrounds for LEED AP+ candidates would include:

  • Architects
  • Engineers
  • Contractors
  • Developers
  • Interior Designers
  • Landscape Architects
  • Facility Managers
  • Energy Raters

One important benefit of reaching the AP level (Tier 2) is that APs working on a registered project will gain that specific project one point toward certification. A team needs to collect the remaining 39 points by demonstrating the sustainable features within the building. Candidates wishing to become a LEED AP must not only demonstrate Green Associate Status, but they must also confirm that they have project experience working on at least one LEED registered project. That’s right - the project must have been registered (not necessarily certified), and your last date of involvement needs to have taken place within the past three years prior to applying for an exam appointment. 

Once the Green Building Certification Institute (GBCI) approves your application, you can select an appointment at a local Prometric testing center.As long as candidates have LEED project experience, they can schedule an appointment to sit for both GA as well as the AP exam at the same time. If a candidate fails either portion, they will not obtain any credential, but will only be required to retake the portion that was failed at a later date. If you do not have LEED project experience, you’ll have to start just by taking the Green Associate exam, and take the BD+C exam at a later date once you have gained the required experience.

At the AP level, candidates will decide which specialization they want to test under. At the GA level, candidates were not expected to specialize in a rating system, and were tested on general LEED concepts. Rating systems include Building Design and Construction (BD+C), Interior Design and Construction (ID+C), Homes, Operations and Maintenance (O+M), and Neighborhood Development (ND). ND is still a pilot program and won’t be a testing option until later in 2010.

The most common specialization is LEED BD+C. This LEED rating system is for new construction and major renovations of commercial, institutional, and high-rise (4 or more stories) residential buildings. Within BD+C, candidates will be expected to understand the difference between the scopes of three sub-categories. These include LEED for Schools, LEED for New Construction, and LEED for Core and Shell. 

According to the U.S. Green Building Council (USGBC) there are currently over 120,000 existing LEED Accredited Professionals nationally. If your company has yet to add one or more LEED APs to your team, maybe you should consider finding that staffer who is passionate about green building and energy efficiency and suggesting a company-paid career training program. By implementing a training agreement, the motivated sales person gets to enhance their career and their value to your company, while your team acquires a LEED accredited key to increasing your future green business.    


PLEASE SEND ME IMFROMATION ON GETTING MY SALES MEN IN THE LEED PROGRAM FOR TRAINING.
THANKS
Posted by: GARY COBERLY( Visit ) at 3/2/2010 11:20 AM


Gary, that's a complex question since every organization approaches training differently. I'll email you directly to find out more about your preferences and the number of staff involved.
Posted by: Dan Carazo( Visit ) at 3/4/2010 3:45 PM


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