As companies ramp up their efforts to increase their sales success in the growing green building segment, it’s a smart idea to have someone on the marketing/sales team tracking opportunities that are being generated by greener energy-efficient government programs.  

Fortunately, there are some extremely helpful resources available that can keep your business abreast of these policies that impact nearly every state and community.

One such resource is the USGBC website. Better known as the U.S. Green Building Council, USGB is of course the daddy of the LEED Certified green building program and as such the organization maintains a fascinating and frequently updated listing of LEED initiatives.

For the sales team looking to expand its sales of energy-efficient products this reference can be a treasure trove because understanding the policies that are designed to direct green building and energy efficiency in the locales where a distributor operates is vital to that company’s marketing success. Keeping up on these types of changes is difficult and time consuming for many customers. So it’s still a basic fact of life that contractors, energy management consultants and building or facility managers continue to get much of their green technical and product information from their local electrical distributor.

As of April 1, the website listed various LEED-related laws and guidelines that likely impact your region or community, including legislation, executive orders, resolutions, ordinances, policies, and initiatives that are currently found in 45 states, 202 localities (138 cities, 36 counties, and 28 towns), 34 state governments (including Washington, DC and the Commonwealth of Puerto Rico, 14 federal agencies or departments, 17 public school jurisdictions, and 41 institutions of higher education across the U.S.

This data that’s available at no charge will help a distributor guide customers toward greener buying decisions. Being able to verify to customers the latest green building programs, codes and ordinances that have been put in place in their community is a powerful way of reinforcing the distributor’s role as a valued business partner and a dependable source of business knowledge.  Take a look at this rich resource. Better yet, have someone on your sales team become your go-to expert who can help educate your customers on the most current LEED/energy efficiency legislation and policies affecting your market. 

USGBC’s LEED Public Policies Resource

See www.usgbc.org/GOVERNMENT for the most current list; or http://www.usgbc.org/DisplayPage.aspx?CMSPageID=1852#local

Besides a print-friendly version, you can also use a dynamic search tool that searches all the information contained on specific market segments.

You can also use the Quick jump links to detailed information on: Federal Initiatives, State Initiatives, Municipal/City/County Initiatives, School Initiatives - Higher Education, or School Initiatives - K-12.